Helping clients deliver value
We have had the privilege to work on great projects and capability building opportunities. Below are a few use cases across multiple industries, complexity of solutions and proven results.
Custom Application Development for Engineering and Manufacturing Company
The client needed a software solution for sales associates/field engineers to quickly configure and estimate customized commercial and industrial ventilation systems. The company had unsuccessfully tried to deploy a solution three times with previous vendors and it was necessary get the new system up and running. In addition to end-user functionality, the application needed to integrate to manufacturing, planning, inventory control and other systems.
The company selected C2 because of our experience in delivering complex robust systems. We performed analysis on prior points of failure and lessons learned during past attempts. C2 also helped the company redefine the business requirements.
Based on an in depth analysis we made the following recommendations:
- Enhance the level of planning and project management
- Engage the business and include them as part of the project delivery team (sales and operations)
- Modify the project methodology and include more rigorous quality assurance and software testing
- Design a technology architecture that would improve performance and reduce technology debt (support costs)
- Conduct the development “in-house” to improve efficiency and help the client with knowledge and skill transfer
The client approved our recommendations and we proceeded to design and build the solution. We developed the complex application using the Microsoft .Net platform. The application featured a robust calculation engine and full integration to other interdependent systems. In addition to the “industrial strength” back-end, the application has a rich user interface for CRM and features that supported their evolving business needs.
C2 successfully replaced a legacy application that had a high cost of maintenance with a modern, scalable solution. In addition to a lift in business efficiency, competitive market advantage and a fully integrated platform, the new solution created the opportunity for new functionality for the sale of replacement parts which drove an additional revenue opportunity of 20 million dollars annually.
Digital Solution for Global Medical Device Manufacturer
Our client was faced with the challenge of implementing a ground up digital marketing strategy and technology solution selection. They had minimum digital solutions and what they had were a broad spectrum of technologies, with little integration and no defined KPI’s or buyer personas. This had impacted compliance and regulatory challenges, along with issues navigating the complexities of creating a digital strategy for physician and patient education while communicating an effective brand value proposition. Our client was also faced with the challenge of being to be an agile marketing company with a lack of compliance and regulatory solution integration which was effecting their ability to quickly and accurately respond to their marketplace.
The C2 Digital team was hired to develop and design:
- A digital marketing ecosystem and solutions to align with compliance and regulatory requirements along with aligning with the business strategy.
- Defined requirements for digital marketing solutions and integration implementation into regulatory and compliance solutions.
- Buyer personas for two channels: Physician/hospital and patient engagement.
- A plan for integrations into regulatory and compliance solutions to shorten timelines for marketing campaign approvals from 90-120 days to under 30 days.
- Strategic KPI dashboards to provide management with better data and metric insights to help them make better strategic decisions.
- Staff training on digital marketing best practices and processes, including compliance and regulatory management and optimizations for their digital teams.
We developed an end to end digital marketing strategy with solution integration, complete with defined buyer personas, KPI dashboards and identified scalable and compliant digital marketing solutions along with strategies to drive an increase repeat in physicians sales, qualified MQL’s and significant increases in patient awareness and traffic across all digital properties while at the same time decreasing timelines for regulatory compliance and approvals.
We successfully addressed the client’s digital marketing challenges and gaps by creating a digital marketing road map and identifying digital marketing solutions that fit the client’s needs and requirements. The strategies and technologies C2 implemented increased marketing qualified lead success by 30-40% which resulted in an increase in revenue and provided ongoing scalable strategies and solutions.
Business Intelligence and Big Data Solution for Healthcare IT Company
Company growth led this IT healthcare company to work with C2. They had outgrown their data management platform and were handling 6.5 billion data transactions a year. The company had invested in an Oracle Exadata Database, but had not been able to complete the implementation and migration necessary due to lack of internal resources. The Exadata solution also required performance optimization and reporting across the organization.
C2 provided a current state assessment and a recommendation based on the results. We then worked with the client to validate the approach and organize the project into a detailed work plan. Migrating from a legacy system to Exadata required a collaborative approach. Our team of experts worked closely with internal staff to complete the data migration and implement the platform enhancements. During this engagement we collaborated with the client during the planning and review meetings and provided shadowing opportunities as work was delivered to ensure a smooth knowledge transfer. Documentation was completed along with daily progress tracking visible to project stakeholders. Our team of specialized consultants on the project included the following roles:
- Project Manager
- Lead Architect
- Database Administrators
- ETL Developers
The client approved our recommendations and we proceeded to design and build the solution. We developed the complex application using the Microsoft .NET platform. The application featured a robust calculation engine and full integration to other interdependent systems. In addition to the “industrial strength” back-end, the application has a rich user interface for CRM and features that supported their evolving business needs.
We successfully moved all the data on time and under budget. Because we had budget dollars left, we were also able to optimize Exadata from its default settings for consistency across environments. The outcome was a successful migration. This success not only allowed the client’s employees to complete their jobs more efficiently, it helped our client connect and share health information faster, which ultimately saves time, money and improves quality of care.
Digital Marketing Solution for National Financial and Investment Company
Our client’s new business strategy included a requirement to engage prospects and customers primarily using digital technology. They had invested and deployed a digital solution, however the digital marketing practices were not as effective as desired and were not measureable in terms of response to advertising campaigns and conversion from prospect to customer. The client wanted a deeper understanding of prospect and customer behavior and to improve the way they engaged and interacted with their target market.
C2 was hired to perform an analysis of the existing digital marketing ecosystem and provide recommendations based on the analysis. Our findings included the following needs:
- Enhance the digital marketing strategy to align with the business strategy
- Fully integrate and optimize the digital technology they had deployed
- Address the skill gaps found with the development and operation of the new technology
- Establish key performance indicators and create capability to measure and analyze digital interactions
- Train existing staff on digital marketing best practices and process, this included legacy development, quality and PMO staff that have interdependencies with the digital group
We successfully addressed the client’s marketing and information technology gaps. We helped unify management with a common vision and roadmap of their digital marketing solution. The result is a more effective digital capability and use of technology dollars. Marketing now has critical metrics visible on dashboards and the business leaders are able to make good decisions on programs and tactics. The client has a stronger understanding of customer behavior and has increased percentage of customer acquisitions by 40% and product sales by 80% through the digital channel.